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BEST Garment Group Launches Cultural 2.0 – Navigating the Future with Renewed Vision

Release time:

2025-09-06

On September 5, Best Garment Group hosted its Corporate Culture 2.0 Launch Conference under the theme "New Culture · Sets Out Anew." Heads of key headquarters departments and department representatives attended the meeting, connecting via video with overseas factories to share the brand-new corporate culture with Best’s global colleagues.

BEST Sets Out Anew: Driven by New Culture

Building on a new development stage, Best Garment Group has proactively embraced change. Chairman Jiang Zhongwei delivered a focused address, elaborating on the "five-point proposal" for cultural advancement:

Equality

Openess

Inclusivity

Innovation

Altruism

Subsequently, Chairman Jiang Zhongwei creatively endowed the "BEST" brand identity with brand-new cultural connotations.

Building on a new development stage, Best Garment Group has proactively embraced change. At the launch event, corporate culture colleagues delivered a comprehensive interpretation of Corporate Culture 2.0—breaking down its mission, vision, and values; articulating the organization’s fundamental purpose and responsibilities; painting a grand blueprint for future development and the path forward; and sharing how these values have become a shared code of conduct for all colleagues.

To further highlight the practical depth of the corporate culture and foster unity among all members, the launch event specially included a cultural exchange and interaction segment. Participants shared vivid accounts of Corporate Culture 2.0’s implementation—grounded in real work scenarios, they recounted specific cases of integrating cultural principles into daily tasks. They unanimously emphasized that Corporate Culture 2.0 acts as an actionable guide to boost team effectiveness, while driving cross-cultural communication and harmonious management integration.