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Leading with a new culture, BEST Group’s BEST sets sail once again toward the world—introducing the all-new Corporate Culture 2.0.

Release time:

2025-09-06

On September 5, Best Apparel Group held its Corporate Culture 2.0 Launch Conference, themed "New Culture, New Beginning." Heads of various headquarters departments and department representatives attended the meeting, while representatives from overseas factories joined via video link to share the brand-new corporate culture with Best colleagues worldwide.

New Culture · Restarting Again

Standing at a new stage of development, Best Apparel Group proactively embraces change. Chairman Jiang Zhongwei highlighted the "five key principles" for cultural development:

Equality

Open

Inclusivity

Innovation

Altruism

Subsequently, Jiang Zhongwei, Chairman of the Group, creatively imbued the "BEST" brand identity with a fresh cultural meaning.

Standing at a new stage of development, Best Apparel Group is proactively embracing change. At the launch event, representatives from the company’s culture team provided a comprehensive interpretation of Corporate Culture 2.0, breaking down the mission, vision, and core values. They articulated the fundamental purpose and responsibilities underlying the organization, outlined an ambitious blueprint for future growth, and highlighted the direction for collective efforts ahead. Additionally, they shared how these values have become the guiding principles that all employees strive to uphold in their daily actions.

To further highlight the depth of our corporate culture in practice and foster unity across the entire organization, the press conference featured a special cultural exchange and interactive session. Attendees enthusiastically shared insights on the practical implementation of Corporate Culture 2.0, drawing from real-world work scenarios to illustrate how cultural values have been seamlessly integrated into their daily tasks. They unanimously agreed that Corporate Culture 2.0 serves as a powerful action guide for enhancing team effectiveness, while also promoting cross-cultural communication and seamless management integration.

Though the dream may seem distant, persistence will lead you there; though the wish may be challenging, determination will help you fulfill it. This upgrade of the group’s corporate culture is not only a practical step to deepen internal management and strengthen organizational cohesion, but also a strategic move to meet global challenges and enhance our international competitiveness. Moving forward, the group will leverage innovative ideas to drive improvements in quality and efficiency, steadily advancing the implementation of Corporate Culture 2.0—planting its roots firmly—and injecting continuous momentum into our shared vision: "Serving the global market and leading a high-quality lifestyle."